Plumbing and Mechanical

Villeroy & Boch Extends Distribution To Canada

December 1, 2004
Plumbing and tile manufacturer Villeroy & Boch, in its strategy to gain a greater share of the North American market, is looking to Canada to expand its distribution. The company, which earlier consolidated the sales and marketing of its sanitaryware with tile, named Quebec-based Imperial Decorative Hardware as its partner.

Imperial is one of Canada's largest distributors of high-end fixtures, furnishings and accessories for the bath, and maintains relationships with nearly 100 Canadian dealers focused mainly on the residential sector. The company also caters to the hotel and hospitality sector.