Lasco Begins New Trailer Campaign
August 1, 2004
This summer, Lasco Bathware is featuring new graphics on 50 trailers and tractors in six regions across the country. The mobile billboard graphics, or "fleetside advertising", display three Lasco product lines, including its high-end whirlpools and Champagne Bubblers, builder-brand tub/shower combinations, and designer shower doors. The new graphics target both trade professionals and consumers.