Plumbing and Mechanical

Irwin Tools Introduces Brand Strategy

September 2, 2003
Irwin Industrial Tools recently introduced a branding plan for its professional grade hand tools and power tool accessories business. Irwin will serve as the primary brand for seven sub-brands: Vise-Grip®, Marathon®, Quick-Grip®, Speedbor®, Strait-Line®, Unibit® and Hanson®. Each of these brands will keep its name while sharing a common Irwin identity and endorsement. Products also will be marketed exclusively under the Irwin name. Product and packaging will feature Irwin’s new trademark blue and yellow color scheme.