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Articles Tagged with ''marketing''
Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.
At some point, we’ve all noticed that certain companies seem to grow and prosper despite outside challenges they’re faced with, while others constantly struggle. This is true in our own industry as well as just about any industry that comes to mind, regardless of market.
The first cautionary bit of advice I received from my dad was that I learn how to “avoid stepping over dollars to pick up dimes.” I was just a kid getting started in the family business. This seemed confusing to me so I asked him, “What does that mean?”
Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.
When we reach this time of year, it seems that everyone is talking about resolutions and how the next 12 months can be the greatest year yet. Conversations tend to focus on budgets and goals; we revisit mission statements and the values that our companies represent.
It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.
A powerful story was all over the news earlier this year about a contracting organization’s employees secretly videoed selling repairs and making recommendations. The experts who prepped the equipment had tested it and deemed the problem a minor one with a prudent, inexpensive fix.
I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?
Is it true that systems can make any company run better and be more profitable? Yes! Is it also true that systems can make it possible to run your company successfully without you having to ride to the rescue to save the day? Can you depend on great staff to overcome a lack of known and practiced policies and procedures? Yes