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Articles Tagged with ''marketing''
When we reach this time of year, it seems that everyone is talking about resolutions and how the next 12 months can be the greatest year yet. Conversations tend to focus on budgets and goals; we revisit mission statements and the values that our companies represent.
It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.
A powerful story was all over the news earlier this year about a contracting organization’s employees secretly videoed selling repairs and making recommendations. The experts who prepped the equipment had tested it and deemed the problem a minor one with a prudent, inexpensive fix.
I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?
Is it true that systems can make any company run better and be more profitable? Yes! Is it also true that systems can make it possible to run your company successfully without you having to ride to the rescue to save the day? Can you depend on great staff to overcome a lack of known and practiced policies and procedures? Yes
Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.
As contractors, we love spending money on any new tools we can get our hands on for the trades we do, but not so much when it comes to stepping up and investing in other powerful business technology tools.
“I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.
Being politically correct has inherent dangers when it comes to running a business.