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Articles Tagged with ''marketing''

Top nine direct mail mistakes

Make these marketing pieces work for you to increase sales leads.
January 23, 2014

Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.


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Mediocrity: The business growth killer

Why do certain companies seem to grow and prosper while others constantly struggle?
January 23, 2014

At some point, we’ve all noticed that certain companies seem to grow and prosper despite outside challenges they’re faced with, while others constantly struggle. This is true in our own industry as well as just about any industry that comes to mind, regardless of market.


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Stepping over dollars to pick up dimes

The urge to save money can cause you to miss out on making more in return.
January 23, 2014

The first cautionary bit of advice I received from my dad was that I learn how to “avoid stepping over dollars to pick up dimes.” I was just a kid getting started in the family business. This seemed confusing to me so I asked him, “What does that mean?”


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Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
December 19, 2013

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


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Urgency for your business in the New Year

Keep positive momentum in your business by avoiding the emergency crisis pitfall.
December 19, 2013

When we reach this time of year, it seems that everyone is talking about resolutions and how the next 12 months can be the greatest year yet. Conversations tend to focus on budgets and goals; we revisit mission statements and the values that our companies represent.


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How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
November 18, 2013

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.


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How to minimize a lack of standards at your company

If I shot a video of your employees…
November 18, 2013

A powerful story was all over the news earlier this year about a contracting organization’s employees secretly videoed selling repairs and making recommendations. The experts who prepped the equipment had tested it and deemed the problem a minor one with a prudent, inexpensive fix.


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The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Why you need systems in your plumbing business

Known policies and procedures help you in good and bad times.
October 18, 2013

Is it true that systems can make any company run better and be more profitable? Yes! Is it also true that systems can make it possible to run your company successfully without you having to ride to the rescue to save the day? Can you depend on great staff to overcome a lack of known and practiced policies and procedures? Yes


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Marketing lessons from Boy Scouts

Relationships are based on familiarity.
September 20, 2013

Was I ever really 14? Some may contend “you still are mentally,” but at least I’ve matured, you booger-eater. A while back, I went on an outing with my son and five Boy Scouts.  


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BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

THE MAGAZINE

Plumbing and Mechanical

March 2014

2014 March

In the March issue of Plumbing & Mechanical, read about the 'living in place' movement and learn how to make your space stylish and comfortable. PM catches up with MCAA president Chuck Fell and spoke with him about his goals for the year. Also in this issue, see the top products of 2013, see who is the March Truck of the Month, and read the latest Tool Tips.
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Trade Associations

Are trade association memberships and participation beneficial to your company?
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The Plumbing and Mechanical Store

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.

 

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