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Articles Tagged with ''marketing''

Are you running a business or a hobby?

As you can imagine, this question can ruffle some feathers.
April 22, 2014

It’s only a business when you make money at it.


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Seven ways to market at low cost or no cost — Part 1

March 24, 2014

Here’s Part 1 of how to go about low-cost or no-cost marketing.


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Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
March 17, 2014

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.


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Technicians are your brand

Effective communication is the backbone of great customer service.
March 17, 2014

Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.


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The secrets and science of recruiting and hiring

Testing 1, 2, 3.
March 17, 2014

Before my brothers and I became enlightened about staffing (meaning we got our teeth kicked in so many times we eventually woke up), we used to rely on the tried-and-true method of hiring people using the “Mirror Test.”


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The priceless power of publicity

And how to get it for free.
February 20, 2014

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.


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The value of raving fans

Make good customer service great.
February 20, 2014

One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.


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Overdue and over budget

A strong reward system can keep your installers and techs on time.
February 20, 2014

Why do installers fail to bring install jobs in on time and within budget? Why do service techs fail to do service work within the time allotted in the flat-rate pricing book? I don’t know about you but this used to drive me downright crazy when I was a contractor!


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Completing the online marketing puzzle

How to get your service business on the first page of Google search results.
February 20, 2014

Technology is driving digital marketing to new heights. Though traditional advertising such as billboard signs, flyers and banners remain popular, they are being overshadowed by the Internet’s methods of advertising


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Ask Al: Advice on time management, recruiting, marketing plans and communication

Columnist Al Levi answers your questions about business management.
February 20, 2014

I’ve been asked questions during my seminars, teleseminars, webinars, free 30-minute consultations and one-on-one client consultations. I wanted to share some of these with you in the hope that my answers will help you and your business be more productive and generate more revenue to reap the rewards of success.


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BNP Media's Plumbing Group Visits Grundfos North American Headquarters

BNP Media’s Plumbing Group, comprised of the Plumbing & Mechanical, Supply House Times, PM Engineer (pme) and Reeves Journal brands, recently visited Grundfos’ new North American headquarters building in the western Chicago suburb of Downers Grove, Ill.

THE MAGAZINE

Plumbing and Mechanical

March 2014

2014 March

In the March issue of Plumbing & Mechanical, read about the 'living in place' movement and learn how to make your space stylish and comfortable. PM catches up with MCAA president Chuck Fell and spoke with him about his goals for the year. Also in this issue, see the top products of 2013, see who is the March Truck of the Month, and read the latest Tool Tips.
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Trade Associations

Are trade association memberships and participation beneficial to your company?
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The Plumbing and Mechanical Store

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Truck of the Month

Truck of the month

Are you proud of how your service truck looks? Do the graphics give people whiplash as they drive by? Have your calls increased because people remember your truck — and your company name? If so, we’d like to see it, too! Click here to find out how your service truck could be chosen as PM's Truck of the Month.

 

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