VantagePoint celebrates 20th anniversary
Award-winning B2B agency to mark occasion with gala event in S.C.
VantagePoint Marketing will have reached its 20th year in business this November. The full-service, business-to-business marketing, advertising and public relations firm, co-founded in 1993 by CEO and President Craig O’Neal, will celebrate the occasion with a road trip-themed event on October 10, 2013, for clients, vendors, former associates and other invited guests.
“Excelling at both client service and creativity was important to us from day one, and it continues to be a guiding principle today,” said O’Neal. “Ours is a company that constantly seeks to improve in every area; even after 20 successful years, we still want to be better at what we do.”
In VantagePoint’s two decades of service, the agency has had four different addresses, including the current location at 80 Villa Road in Greenville, S.C. Its clients are nationwide and include Berchtold, BMW Manufacturing, Deb Group, Estes, Henny-Penny, Michelin Ag and T&S Brass.
“We look for clients that are a strategic fit based on our knowledge and experience set,” said O’Neal. “I think one of the secrets to VantagePoint’s success is that we stay true to what we are; we don’t try to be all things to all clients. We’re very intentional about our relationships and the type of work we do.”
VantagePoint has been recognized with awards such as Agency of the Year (Business Marketing Association/Carolinas Chapter, 6 out of the past 7 years) and National Top Agency in the U.S. (BtoB Marketing Magazine, also 6 out of the past 7 years). The company was also recently named a Top 20 finalist in the Best Places to Work in South Carolina by the S.C. Chamber of Commerce.
“At the end of the day, it’s really all about using our skills to contribute something positive and feeling satisfied with what we’ve accomplished. If we do that, we can sleep well at night and, hopefully, be around to celebrate again in another 20 years.”