The move drives Elkay’s “One Solution Sales and Marketing” initiatives.

Elkay Mfg. announced the promotion ofDuke Piotterto leader of the organization’s marketing and channel development programs.

Tim Jahnke, Elkay president and CEO, said in the announcement, “This new role is essential to the company’s future in expanding new business opportunities within the Kitchen & Bath industry as well as developing new channels of distribution that will expand Elkay’s presence in the market.”

Piotter will lead a sales team to develop new channels and opportunities. One of his first objectives will be to align and create one marketing services organization, including public relations, brand and product communications and collateral, K/BIS and other trade shows.