Julien's Dealers of Distinction program is a value-added initiative in which Julien invests in showrooms.

Julien Home Refinements introduced its new Dealers of Distinction program, which is a value-added initiative in which Julien invests in showrooms. This program also highlights dealers who have displayed loyalty to the Julien product line.

The program is intended to provide greater exposure of Julien product displays at specific showrooms. Julien is looking to increase its revenue through focused dealers who have a dedicated interest in growing the line.

Program participants will receive increased brand recognition through a Julien event and marketing endeavors. Their logo and contact information will also be listed in the Julien lead fulfillment campaign. They will be the first to receive incoming leads from Julien customer service and they will be noted as dealers of distinction on the Julien Web site dealer locator.