Rheem Mfg. Co., Heating & Cooling Division announced an aggressive policy to eliminate online, direct-to-consumer sales of its Rheem- and Ruud-branded products.

Rheem Mfg. Co., Heating & Cooling Division announced an aggressive policy to eliminate online, direct-to-consumer sales of its Rheem- and Ruud-branded products. The policy protects Rheem and Ruud distributors, contractors and homeowners from the vulnerabilities and potential dangers associated with unapproved Web and Internet auction sites.

Ed Raniszeski, Rheem Heating and Cooling Division director of market development and communications, elaborated on the policy: “While Rheem Manufacturing Co. is dedicated to vigorously defending the intellectual property rights of all of its products, regardless of operating division, the Internet Sales Policy Rheem introduced specifically addresses the problem from the HVAC industry perspective.

“As an applied product, heating and cooling equipment depends greatly on a contractor’s thorough, physical assessment of the structure, as well as knowledge of local codes and numerous other factors before it can be correctly and safely installed. At this point, our policy is designed to specifically address the problem in the HVAC industry.

“However, we are monitoring the issue as it pertains to the entire Rheem corporate enterprise and will vigorously defend our internationally protected intellectual property rights wherever they may be endangered or infringed upon.”

Links

• Rheem's Heating and Cooling Division