Mobile location-based services are the new “in” thing for cell phones these days. While there has been a lackluster response in the consumer market for this technology, the business world sees the potential for it. The total U.S. enterprise market for such services is expected to grow to about 1.6 million users in 2007, says industry research firm Frost & Sullivan.
“Tangible return on investments through improved asset utilization, enhanced customer service, higher job completion rates, and overall improved business productivity has made enterprises more receptive to location-based services,” Frost & Sullivan states in a recent report.