A. O. Smith Water Heaters is introducing new branding efforts to further reiterate its commitment to high-efficiency water heating solutions. The company will unveil new collateral items over several months that include brochures, business cards and letterhead. The new look also can be seen on www.hotwater.com.

At the center will be the new A. O. Smith logo. The company chose to change the logo color from blue to green to represent its commitment to efficient products that will benefit the environment. The company also created a new branding message: “Innovation Has A Name,” which signifies the company’s position in the market regarding product innovation and technology.