Dornbracht USA established a new program, the Dornbracht Studio of Excellence, as part of a larger initiative to redefine its relationships with its dealer network. About 30 of the company's top-selling dealers will be designated as DSE and, together with Dornbracht, will focus on growing sales volume and expanding the potential customer base. The next tier will be comprised of about 200 Authorized Dealers; the last tier is Affiliated Dealers.