- HOME
- MAGAZINE
- MARKET SECTORS
- ENEWSLETTERS
- COLUMNISTS
- Al Levi: Managing Your Business
- John Siegenthaler: Hydronics Workshop
- Dan Holohan: Heating Help
- Julius Ballanco: Plumbing Primer
- Paul Ridilla: Practical Management
- Kenny Chapman: Blue Collar Coach
- Adams Hudson: Marketing Strategies
- Jim Hamilton: The Bottom Line
- Ray Wohlfarth: The Boiler Room
- Morris Beschloss: Beschloss Perspective
- Bob Miodonski: Editorial Opinion
- BLOGS
- MULTIMEDIA
- WEB EXCLUSIVES
- RESOURCES
Plumbing distributor Ferguson Enterprises introduces "Mirabelle," a new line of luxury plumbing fixtures. Deskey, a brand agency, helped Ferguson to develop the brand name, as well as positioning, brand strategy and identity.
Ferguson is now working to roll-out the product line. It will be marketed to major plumbers, builders, home decor consultants and style-minded homeowners.


More

With access to over one million professionals and more than 60 industry-specific publications,



