The Quality Service Contractors unveiled a new marketing manual at its Power Meeting XX in Scottsdale, Ariz., March 4-6. The marketing program, titled “Marketing for the Quality Service Contractor,” includes more than 200 pages of marketing/advertising information, and three active spreadsheets to help contractors develop a marketing plan, budget and track all marketing efforts.
Highlights of the meeting included a session on professional networking conducted by Brad Hirni; tips on selling to women and couples by consultant Sharon Roberts; and a rousing discussion of the FISH philosophy at Seattle's Pike Place Fish Market by Mick Lunzer.