Irwin Industrial Tools recently introduced a branding plan for its professional grade hand tools and power tool accessories business. Irwin will serve as the primary brand for seven sub-brands: Vise-Grip®, Marathon®, Quick-Grip®, Speedbor®, Strait-Line®, Unibit® and Hanson®. Each of these brands will keep its name while sharing a common Irwin identity and endorsement. Products also will be marketed exclusively under the Irwin name. Product and packaging will feature Irwin’s new trademark blue and yellow color scheme.
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As electronics continue to become smaller, faster, and more affordable, more and more contractors are investing in fleet-management solutions that help reduce their technicians’ time on the road, improve productivity, save gas, and protect these major assets from misuse or theft. Read more stories in 2017 April Issue.