ISH Frankfurt: Bad Is Good
by Katie Rotella
March 11, 2009
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| Vitra’s Istanbul by
Lovegrove |
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Welcome to my first official day on the show floor of ISH
Frankfurt. First let me explain the headline of this entry.
Bad in German means “bath” … and that’s what I’ve explored
this whole afternoon. [Note: it’s very funny to these American eyes to see the
word “bad” used in the advertisements and signage for these exhibitors. We
would never use that word when trying to entice people to buy our products. But
I’ve been having quite a few culture-shock experiences that is making it hard
to adjust.]
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| Jungle Collection from Cielo |
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I uncovered most of my
interesting finds in Halles 3 and 4 today. Halle 3 encompassed mostly
bath/shower fixtures and displays, while Halle 4 featured faucetry and valve
construction. For instance, one of the first items I ran into was Vitra’s
Istanbul by Lovegrove tub. It fully represents the trend of “Homing” ― If Big
Bird had a tub, this was it! It looks very similar to a bird’s nest, and even
the complementing suite of faucets resembled twigs, sticks and trees. These
direct-representations of nature are part of a theme I uncovered quite a lot on
Wednesday. Another nature-inspired fixture I
found was the Jungle Collection from
Cielo (meaning “clouds” or
“sky”, I believe, in Italian). This company took the texture and strong visual
of snake and lizard skin to cover its toilets and lavs. I just
had to touch it (and so did many others). It was ceramic,
perfectly functional, but completely unconventional. According to the company,
“Jungle is the perfect example of a new customized design approach for the bathroom,
which sets out to amaze with an exuberant elegance and a slant that is highly
spectactular.” Wow!
Speaking of animal prints, I also snapped a quick shot of this free-standing tub
display by Aquamass. I was particularly drawn to the cow-hide tub. These people
were, too, apparently. It felt like a cow as well! Sort of
hairy and fuzzy.
Moving along, it was interesting to see that towel warmers
were not considered part of the heating segment at this show. Instead of seeing
decorative radiators in, say, Halle 6, they were found intermingled in Halle
3’s tubs and showers. Germans (Europeans) obviously feel these fixtures deserve
a place in the bathroom, and there were plenty of styles to keep attendees’
attention. One example was Aeon, a sculptural heating manufacturer. I snapped
this shot of its Double Helix model, but the booth was filled with all types of
wall-mount and free-standing heaters.
I also really enjoyed the radiators from Cinier. These were
more contemporary and were created from Olycale® stone. This model, Cosmos, is
handmade and is available in either electric or hydronic. [Note: Over here they
call it “hydraulic”. Again, another funny word I’ve learned to accept while
perusing the show.] These hang on the wall, and could easily be misinterpreted
as modern art. But it’s good to see multifunctional heating pieces.
Carisa
was on display at ISH, too. At American shows, this company has a relatively
modest display. Here in Germany, plenty of its decorative heaters were on
parade, and their size and dimensions were impressive. Here is a shot of
Carisa’s Adagio, Domino and Brico models. All were my height ― or larger! ― and
would certainly make a statement in any home.
Katie’s Pick-To-Click
Now I’ll get into my very favorite sight at the show today:
Linear Floor Drains.
I hope this takes off in residences in
America. I’ve seen them, of course, in commercial settings ― at public pool
showers, gym settings, etc. ― but these decorative floor drains offered such a
uniform, unobtrusive look to the shower area, that I fell in love with the
overall look. There was a seemless quality that I’m sure homeowners on this
side of the pond will really enjoy.
Lux Elements specializes in the
production of polystyrene hard foam for wall cladding, floor/drain structures
in the bathroom and other “wellness facilities.” This installation product
makes these awesome liner floor drains possible. The shower “bases” I saw were flush
with the floor, which also affected the way the shower enclosures were crafted.
While here in America they would’ve been touting the ADA or universal design
aspects of these zero-clearance showers, here they were more focused on the
freedom of design ― how much more beautiful bathroom tile would look, and how
much bigger the bathroom would seem! Other advantages of
flush-with-the-floor showers: they’re modern and attractive, and easy to clean
and care for. Lux Elements’ brochure even offered tips on in-floor heating its
shower bases ― now that’s luxury bathing!
I also spoke with reps from Wirquin
who offers not only decorative stainless-steel linear floor drains, but also
custom-finish decorative traps for exposed piping under lavs (almost every lav
at ISH is free-floating and wall-hung). The Teos Collection features colorful
removable rings made from chrome-plated ABS. This lets homeowners customize
their exposed lav drains and adds some flair to the bathroom.
Another decorative drain manufacturer
was SAS-France.
I’m telling you, it’s all about the long, rectangular floor drains over there.
The flush-mounting of showers was totally appealing. Just walk right in and
enjoy!
Let’s move on to faucets and showerheads. David
Schlocker from DRS Associates was kind enough to show me around a few
booths (and it was refreshing to be speaking English!). We visited THG ― a very
posh, high-end bathroom fixture manufacturer ― who had exquisite taps and tubs.
Some, like the Mossi Line, were crafted with
Lalique crystal and other
bejeweled designs. Even THG’s exposed valves were decked out in high-fashion.
Some of the displays showed the faucets in “security” cases to up the
desirability factor.
MGS is an Italian company that
creates full-on stainless-steel faucets and showerheads. In fact, NSF was just
about to announce that MGS is its first European faucet manufacturer to comply
with the no-lead construction legislation. Its Bone model is both deck and wall
mounted (lots of wall-mounts at ISH). The finish of the Vela D was more of a
“gun-metal” stainless-steel. It’s all in how the fixture is polished, they told
me.
JACLO had a
really interesting idea in the shower: A versatile
waterfall/rainshower fixture. In its up-right position, bathers experience a
soft rain-like shower. Flip the showerhead down and water is diverted to spout
out in a sheet, similar to walking under a waterfall. Two types of bathing from
one showerhead.
And most of
these panels and fixtures at the show were ripe for retrofit markets. Simply
switch out the showerhead and the bathroom is revitalized. If it’s one thing I
noticed in Germany is that the European culture is not big on waste;
multi-function is best, and putting every last drop to use is even better.
Did I see any interesting vanities or bath suites? You bet!
Sonia is known in
the U.S. for its streamlined, contemporary vanities. Its Spanish and European
markets, however, include lighting, mirrors, faucets, fixtures and more. At ISH
I loved its Sange Line of soft-finish cabinets and drawers. It felt like a
micro-fiber covering, or a very supple rubber. It came in myriad colors, from
federal blues to apple reds to sable blacks ― all were just luscious! I
especially appreciated the soft-close features and the hidden storage of all
the vanities. They may be small, but they sure pack a punch!
Sonia also showcased a magnetized
magnified vanity mirror. It is attached by a pendulum integrated within the
mirror. Users can reposition the small accessory to wherever they need it: out
of the way, or front-and-center.
Keep an eye out for
Laufen.
Its Mimo line was my favorite suite today, with a color combo of black, pink
and white (the pink, of course, appealed to me most). The tub was a
space-saving design (1400 x 800 mm were its dimensions) and its shower curtain
track was incorporated and hidden into the chrome design. Looked great for a
good soak ― all while thinking pink! Pink drains in the sink; pink toilet seat
lids, pink cabinetry with mod sensibilities. It was fun!
Designer Roberto Palomba
had his hand in creating collections for a few exhibitors at ISH. One was the
Lb 3 Modern for Laufen ― another versatile bath line that
also appealed because it was “scaleable” (which means it could fit all types of
bathroom sizes, styles and budgets). His Faraway design with Ludovica resembled
a small swimming pool! It was featured in Italy's Zucchetti.Kos (Spa) booth, which had a display that won my
“wish-I-could-jump-in” award.
Another company to watch is Arco, which is poised to make
its American debut after supplying valves for a major U.S. company for the past
few years. Its angle stops, gas and water valves offer quality, safety and
overall peace-of-mind. “We have been innovating and performing all kinds of
testing until we achieved what our customers expect from us: safety without
difficulty,” the 35-year-old company says. It’s available in hundreds of
countries, and hopes to hit the American market soon.
Finally, I came across a very
interesting tub/shower design called the Twin Line
( Art Weger). In German they say
“Das 2 x 1 im Bad”, which means a one-two punch of both a walk-in tub and a
functional shower. Ideal for a large family of varying degrees of abilities and
ages, and pretty darn entertaining to see bathing feet through the glass of the
door.
Final Thoughts
Upon arriving in Germany, the weather forecast rain most of
the week. But Wednesday had a bit of sun, which was good because the outdoor
“quad” between Halles had some exhibits as well. Geberit had a kiosk showcasing
its latest washlet. The structure had an “I [heart] Water” sign on the outside.
But if you look closer at the heart, it’s really someone’s bum. Cute. Gross. I
don’t know which. That’s Europe, I guess.
In terms of overall size, this show
cannot possibly be compared to any bath or heating expo in the U.S. I’ve racked
my brain trying to find a comparison, but the closest “show” I can come up with
is the Auto Show. We have a pretty large-sized one in Chicago (where I’m from)
each February, and comparing the booths at ISH to car manufacturers’ booths
seems to be the only rational comparable. We’re talking bars and bistros
included within these exhibits. Two-story displays. Even some encompassing
whole corners of the Halles. There were even large bath exhibits rotating on
turntables ― like the latest concept car. (Dornbracht’s Supernova Line comes to
mind.) These manufacturers are super-stars here, and this once-every-other-year
show is the perfect place to let them shine.
One other quick observation: ISH
Frankfurt has a “China” exhibition, too (manufacturers from China and its
neighboring countries). And, like its American counterparts at K/BIS or ASHRAE,
its traffic is nonexistent. The section seemed to be utilized only by other Far-East
attendees, or quick-moving Westerners. Just thought that was interesting and
had to share.
Thursday will be filled with all things
Heating, so on with the show, and on to my next blog installment.
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By: Tim
Posted: March 19, 2009 8:59 AM