Guest Blog: The Receptionist’s Vital Role
by Steve Coscia
November 4, 2008
As I age, one of the recent
changes that I have had to endure is a degenerative case of carpal tunnel
syndrome in my right hand. This condition was exacerbated after handwriting the
same sentence on numerous postcards for marketing purposes.
I spoke
with my general practitioner regarding available options in an attempt to
circumvent surgery. He first suggested that I undergo an electromyography (EMG)
to determine the severity of any muscle and nerve deterioration. This seemed to
me like good advice and I agreed to the EMG procedure. Accordingly, I made an
appointment for an EMG with a local Hand Clinic.
I
arrived a few minutes early for the appointment, which is my habit, and soon
experienced the worst office reception I have ever endured.
I noticed at once upon entering the reception area of the
Hand Clinic that the receptionist was busy with another patient. I introduced
myself to the receptionist once my turn finally came. She immediately
overwhelmed me with a barrage of questions without so much as a smile, a
greeting, or a welcome. Her questions were, “Are you here for physical
therapy?” Followed without delay by, “Do you need X-rays?”
My response to this onslaught was jaw- dropping disbelief.
Perhaps my stunned facial expression motivated her to ask a more pertinent
question, namely, “Are you a new patient?” My affirmative response to that
question along with my confirmation of an appointment provoked her into
recovery mode.
It is my
belief that the best question to ask upon an initial encounter is, “How may I
help you?” But this tactic was absent from her repertoire. All organizations
would do well to make it standard operating procedure for their receptionists
to meet clients with a smile, a polite greeting, and an invitation to help. The
verbal and non-verbal behavior of a receptionist speaks loudly about an
organization.
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