Hansgrohe Inc. launched a new website specifically for the North American market. It offers more information and greater functionality to both professional and consumer audiences.

The new site, www.hansgrohe-usa.com, is based on a standard website user interface that its parent company in Germany created for all Hansgrohe online sites worldwide. According to the company, the objective is to help users who do business in different countries find all the product information they need quickly and easily, while also maintaining a consistent brand image for Hansgrohe globally.

In addition to the  wealth of information, the updated menu bar incorporates a large “Projects” section, highlighting a wide array of high-profile building projects around the world that use Hansgrohe and Axor bath and kitchen products.

The new “Toolbox” menu item offers a number of user-friendly features:

• Advanced searching capabilities via key words, full text or part numbers.
• A “Downloads” page that enables visitors to capture the company’s 2008 lineup of product brochures, product-specification sheets, installation instructions and even videos.
• A “Saved Items” in-box allows visitors to collect various products of interest for later review and comparison.
• “Where to Buy” allows a visitor to search for product outlets from 10 to 150 miles away, by entering a zip or postal code, or selecting a state or province and clicking “FIND.”

Last but not least is a link to www.whodoyoushowerwith.com, Hansgrohe’s new microsite that uses offbeat videos and photos. “It takes a lighthearted look at the various ways our daily ritual in the shower can be both fun and funny,” the company stated.