Commercial and residential plumbing products manufacturer, Symmons Industries, unveiled a new look, new messaging and an updated, enhanced product portfolio at this year’s K/BIS 2008 in Chicago.

The company’s fresh new logo and tagline reflect the company’s new position as “The Smart Choice” for designers, architects, contractors and consumers. This is Symmons first new brand introduction since the company’s inception in 1939.

“Through a variety of communication tools ― including the logo, new advertising, packaging, brochures, tradeshow booth and more ― the new brand will communicate that Symmons is the one company customers can count on for products that are simple, durable and beautiful,” said President and CEO Bill O’Keeffe.

To coincide with Symmons’ rebranding effort, it also has added more than 20 new products and enhancements to its existing offering, including the Oxford and Naru lines ― two comprehensive suites of luxurious fittings and accessories for the bath that come complete with a hand spray option for the shower.

Symmons has also redesigned its Max Line Thermostatic Tempering Device, a cost-effective solution for controlling water temperature and regulating flow, from their commercial product portfolio.

Additionally, Symmons Design Studio has recently introduced an empowering customization method for designers, architects and property owners: Design Studio Live. This user-friendly Web-based tool makes it possible for users to participate in Symmons’ customized design process without having to leave their desks.