To help kick off football season, hand tool manufacturer Channellock Inc. is introducing the “Channellock Football Challenge” sweepstakes. To enter the sweepstakes, which ends Jan. 4, 2009, contestants must visit www.channellocksweepstakes.com.

With a new contest every two weeks, football fans must re-enter every other week to have 11 chances to play and win one of 11 Channellock tool rolls. The five-piece tool rolls include: a 10-inch tongue-and-groove plier; a 6 1/2-inch tongue-and-groove plier; a 7-inch diagonal cutting plier; a 7-inch end cutter; and an 8-inch long-nose plier with side cutter.

Entering the sweepstakes is simple and fun. Contestants must first answer three football and Channellock-related trivia questions before they can be entered into a drawing to win one of the 11 Channellock tool rolls. The approximate retail value of each prize is $100. Football fans can also test their knowledge against friends and family using the Web site’s buddy referral system.