While many are concerned about the downturn in our economy, research suggests that it is in your company’s best interest to continue and even increase your marketing efforts in this environment. Remember that if your competition’s pitch decreases, your voice will be much louder and produce greater success.

Rain or shine, companies need to focus on long-term growth to compete in the market. Following the 1981-1982 recession, a McGraw-Hill study determined that the business-to-business firms that maintained or increased their marketing and advertising activities during the recession had over 250% more growth than the firms that cut back.

The Center for Exhibition Industry Research reports that 89% of attendees go to a trade show to keep up-to-date on the latest trends and developments in their industry. In addition, 75% of attendees rate face-to-face interaction as extremely important. With this in mind, I encourage you to join us at ISH North America to promote your latest products and gain essential networking time with industry decision makers.

ISH North America 2008 will be the premier trade show venue for the Kitchen & Bath, Plumbing, Commercial/Industrial PVF and HVAC/Radiant Heating/Hydronics/Boilers industries. The trade show offers exhibitors the opportunity to advertise, promote and gain exposure before, during and after the event.

In addition to accessing the thousands of qualified attendees at the show, exhibitors will be promoted in the North American market to thousands of prospects and media through print advertisements, press releases, newsletters, direct mail, street marketing campaigns and much more. In fact, our attendee brochure alone will reach more than 100,000 qualified buyers in North America.

 For more information, please contact ISH North America Project Manager, Katherine Leon at 678-732-2418 or via e-mail at katherine.leon@usa.messefrankfurt.com.