Kick It Up A Notch
“I wanted to step up my
game.” That’s how
Mike Douglass of Mike Douglass Plumbing in southwest Florida
describes his decision to completely redo his full-service plumbing company’s
trucks with an inspiring and patriotic theme.
His two
trucks (Fords with one Spartan box and one Hackney) feature a majestic eagle
and an undulating American flag, which definitely qualifies for a salute from PM as our end-of-the-year
Truck Of The Month.
This is
Douglass’ first business, in operation since 2003. He’s been plumbing in the
same area, though, for more than 17 years. Mike Douglass Plumbing employs about
nine, and, along with the eagle-wrapped box trucks, runs two more vehicles (a
van and a pickup).
The
eagle was wrapped in September 2008 by
SignZoo. Douglass threw ideas at the
Sarasota wrapping company, and it had a design proof back to him pretty
quickly. The whole process was “painless,” he tells me.
“We’ve
always been red, white and blue,” Douglass says, “But the eagle wrap turned out
great.”
Another
way he’s streamlined operations through the new wrapping is clearing up the
contact info. “The old signage used to list all the different cities we served,
along with the corresponding local phone numbers for those cities to contact
the company, but it was busy and confusing. Now we’ve gone to a single phone
number that routes all the work to the call center.”
The idea
to go big with the graphics was all Douglass’ brainchild. He even had to
convince wife
Leisa
to get
on-board. After seeing the results, however, she was a convert. “Now she’s glad
I did it,” Douglass says.
Show Us What You're Driving!
Think you have a vehicle worthy of
PM's Truck Of The Month? Let us hear about
it! Send us photos of your service fleet electronically by e-mailing us (
Editor@PMmag.com), or mail us your prints
to:
PM - Truck Of The Month
1050 IL route 83, suite 200
Bensenville, IL
60106
PM's Truck Of The Month is sponsored by General Pipe Cleaners.