The
evolution of Internet reality series Flush TV.
When
Jennifer Katz graduated from NYU Film School, the furthest thing from her mind
was plumbing — or plumbing contractors. In fact, she wrote and directed a
comedy feature film titled “101 Ways (the things a girl will do to keep her
Volvo),” which played on Showtime from 2001-2003.
She was working on new scripts and trying to get another movie off the ground
when, in 2001, she was visiting her friends Kathryn and Dan Levine in Detroit
and stumbled across plumbing contractor Levine & Sons.
“My work has always been character-oriented, and Dan had been telling me for
years how I couldn’t meet better characters than the guys at his family’s
plumbing company,” Katz recalls.
She borrowed Levine’s home video camera, tagged along with him at the company
and shot some footage.
“Dan was right; there were some great characters at the shop, but none were
better than the family themselves,” she says. “Tom, Jimmy and Dan (Paul, the
oldest brother, is harder to get on camera) had such charisma, and the way they
discussed plumbing fascinated me. They opened my world up to a different way of
looking at plumbing (especially Tom, the father) and showed it for what it was
— something truly integral in our lives, yet completely undervalued and taken
for granted by society.”
Katz, who lives in Brooklyn, N.Y., then thought she would make a documentary
about the Levine family. But in 2003, with the reality TV craze sinking in, she
decided to pitch the idea as a reality show. She returned to Detroit with a
small crew and better equipment. After shooting for a week, she learned how to
edit and cut a trailer for a show called “Flush.”
True Entertainment, a reality TV production company, optioned it and shopped
the show as “Pipe Dreams.” It looked like HGTV was going to sign on but in the
end passed on the project.
“The option ended and I thought maybe it wasn’t meant to be, maybe I should
consider going back to the documentary idea about the Levines,” Katz says. “Or
I thought maybe I should just move on and start focusing on movie-making
again.”
Then, in the fall of 2005, a friend sent her a link to his vlog. Video
podcasting was just beginning its popularity. So, Katz rolled up her sleeves
and learned how to put together a vlog. She started cutting the first episode
out of the 20+ hours of footage she had brought back from the shoot of Levine
& Sons in 2003.
She posted Episode No. 1, “It Ain’t Easy Being a Plumber," in April 2006
and Flush TV (www.flushtv.com) was officially born. As Katz says, “Plumbing.
It’s just human nature.”
Nuts & Bolts
For
each 5-7 minute episode, Katz spends about 20 hours editing the shot footage. Because
she has a full-time job, she’s only been able to upload new episodes about once
a month. But that may soon change; she’s just redesigned the Web site, and
hopes to acquire sponsorships so she can hire an editor. Then episodes could be
posted biweekly.
Season 1 (10 episodes) covered the realities of running a plumbing company, the
story behind the Levine & Sons logo, what you shouldn’t flush down the
toilet, and ending last May with discovery of a second break-in.
Season 2 debuted last December with an ode to the Toto Washlet by Hodding
Carter, author of “Flushed: How the Plumber Saved Civilization.” Katz notes
that Season 2’s episodes will feature Plumbing Trivia segments starring Carter
— 1-2 minute segments at the end of each episode featuring fun trivia from his
book.
Some upcoming episodes for Season 2 will feature the plumber who helped remove
a python from a Brooklyn woman’s toilet, and an episode on a professor at NYU
who teaches a class called “The Urban Toilet.”
With the capabilities of the new site, Katz anticipates branching out to
profile other plumbers, plumbing companies and plumbing stories. At the moment,
though, she’ll stay close to home, so if you do business in New York, New
Jersey or Connecticut and want to be “almost famous,” give her a call —
917/207-9215, jbkatz@flushtv.com.