Faucet, fittings and fixture manufacturer Grohe opened a new sales office in São Paulo, Brazil. The company hopes this new Latin American office will strengthen its presence in the global sanitary market.

Almost simultaneously, Grohe also launched its first Galleria in Brazil at Vallvé, the largest network of bathroom showrooms in that country.

“Establishing the GROHE brand in Brazil is a key strategic move in Grohe’s global expansion plans. We are entering the Brazilian market with an innovative product lineup designed to deliver the ultimate in design, technology and quality,” stated Jeffrey Ackerberg, president and chief executive officer for Grohe Americas.

The new branch in São Paulo will allow Grohe and its distribution partners to respond better to the needs of commerce, trade and end users in Brazil and throughout the region. With a local base, GROHE services will be optimized and regional requirements given even greater emphasis.

The new sales structure in Latin America additionally offers support in customer service, logistics and technical matters in English, Portuguese and Spanish.  Sergio Alarcon, commercial director of GROHE South America, has been named to lead the Grohe team in São Paulo.