We’re all starting to look ahead to the New Year. What kinds of punches will 2010 throw? Who knows. But a savvy marketer will have his finger on the pulse, and watch for emerging trends to make sure his message reaches the mark.

I sat in on an online seminar from Lyris Inc., which uncovered key trends affecting the market in 2010. J.D. Petersen, vice president products at Lyris, gave his Top 10 list that included mobile text messages and apps, search engine marketing, and global opportunities.

One of the most interesting points he made, and No. 1 on his list, was that e-mail will remain the cornerstone of 2010.

“Email is the anchor and core performer of online marketing initiatives,” Petersen said. He cited research from Datran Media’s third annual marketing and media survey, which tapped the insight of more than 3,000 executives from Fortune 1000 brands and leading interactive agencies, and found that 80.4% of respondents believe e-mail was the advertising channel that performs most strongly for their companies.

Petersen also reminded his listeners that email is “social.” For instance, when you find an interesting story or video online, you’re most likely to email the link to friends and family. It’s a similar relationship between service companies and customers. Sharing relevant information via email can strengthen a consumer relationship.

However, multiple touch points across multiple mediums are now a “minimum requirement,” according to Petersen. “Various online mediums provide many touch points to extend email messaging. Particularly at the prospect’s place of preference and therefore, greatest point of influence.” Asking a customer how they prefer to be notified of upcoming specials, products, events, etc., means your message will hit its mark more efficiently. As a marketer, though, you’ll need to create messaging, offers and creative that can be leveraged across multiple mediums.

“Don’t walk, run to create the infrastructure necessary to take advantage of all available online mediums,” Petersen said.