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Keep Your Customers Calling
Practical advice from a Boston plumbing contractor.

by Keith Hooley | April 30, 2010 | Comments (0)

Run Don’t Walk
Email remains the cornerstone of online marketing through 2010.

by Katie Rotella | November 23, 2009 | Comments (0)

Controlling Call Clusters
How you handle those high influx of emergency calls will determine if you're given further opportunities.

by Katie Rotella | November 16, 2009 | Comments (1)

What NOT To Do
How to die a quick death by e-mail campaign in nine “easy” steps.

by Katie Rotella | November 9, 2009 | Comments (0)

Discovering WOW
Wharton research explores the key to great customer experiences.

by Katie Rotella | November 2, 2009 | Comments (0)

Selling Me Softly
Customer-centric selling techniques put your client and tech at ease.

by Katie Rotella | October 26, 2009 | Comments (1)

Color Counts
Color can become your personal brand.

by Katie Rotella | October 19, 2009 | Comments (1)

5 Marketing Questions
The words “budget cuts” are still ringing in business owners ears.

by Katie Rotella | October 12, 2009 | Comments (2)

Show Some Enthusiasm
Don’t just go through the motions of new media and technology. Customers can tell the difference.

by Katie Rotella | October 5, 2009 | Comments (0)

Ramp It Up
If you’re looking to slice a few company dollars here and there, drop the knife when it comes to your marketing dough!

by Katie Rotella | September 21, 2009 | Comments (1)

9/9/09 And Other Special Days
How will you make that day special for your company?

by Katie Rotella | September 7, 2009 | Comments (0)

Make It Personal. Make It Inspiring
A picture speaks a thousand words.

by Katie Rotella | August 3, 2009 | Comments (1)

Get In The Hole
Verbal reminders should be par for the course.

by Katie Rotella | July 6, 2009 | Comments (0)

How Do You Get Referrals?
If you’re hitting up customers for names/ numbers of friends, you may actually be hurting your chances for a referral.

by Katie Rotella | June 22, 2009 | Comments (2)

Rainy Day Marketing
Mine that inner source of creativity.

by Katie Rotella | June 1, 2009 | Comments (0)

Go On, Take A Chance
I absolutely love this story about a Do It Best hardware store in Dallas whose owners wrote a letter to President George W. Bush welcoming him back to the Lonestar State —and offered him a job as one of its esteemed greeters.

by Katie Rotella | May 25, 2009 | Comments (0)

Swipe Those Debit Cards
Debit card use exceeded credit cards in the fourth quarter of 2008, according to VISA.

by Katie Rotella | May 18, 2009 | Comments (0)

VIDEO ‘Any Questions’: The Plumbing Rap Video
Click here to watch Rosenthal Plumbing's creative video production showcasing the company's commitment to customer service.

April 23, 2009 | Comments (4)

Don’t Forget The Face in Facebook
Is it time to create a Facebook profile for your plumbing business?

by Katie Rotella | April 13, 2009 | Comments (1)

Warning Signs
Pointing out risky behaviors will enlighten customers and show you care.

by Katie Rotella | April 6, 2009 | Comments (1)

No More Surprises
Before rushing to the basement to fix things, first put your customer at ease.

by Katie Rotella | March 23, 2009 | Comments (0)

Are Consumers 'Trading Down'?
How the current economic downturn will shape buying habits of tomorrow’s consumers.

by Katie Rotella | February 23, 2009 | Comments (0)

'Map' Your Success
Local searches and online shopping are the leading online consumer behaviors.

by Katie Rotella | February 9, 2009 | Comments (0)

Stay Active
Push through the pain of the current economy and continue toward your goal of improvement.

by Katie Rotella | January 19, 2009 | Comments (0)

Consumers May Demand Different Homes
What will this recession mean for tomorrow’s homes?

by Katie Rotella | January 12, 2009 | Comments (0)

Happy Endings
Be the hero, and turn a sad story into positive public relations.

by Katie Rotella | January 5, 2009 | Comments (0)

Seasonal Secret Weapon
 Put your expertise out there for thousands (maybe millions) of potential customers to see.

by Katie Rotella | December 15, 2008 | Comments (0)

Most Wanted Poster
All the marketing tips, tricks and ideas in the world won’t make a difference if you don’t know who you’re targeting.

by Katie Rotella | December 1, 2008 | Comments (0)

Reaching Young Homemakers
Across the board, Young Homemakers spend approximately 40% of their day exposed to two or more forms of media concurrently.

by Katie Rotella | November 17, 2008 | Comments (0)

Selling Hydronics
Find your "innovation fulcrum."

by Katie Rotella | November 10, 2008 | Comments (2)

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