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Keep Your Customers Calling
Practical advice from a Boston plumbing contractor.
by Keith Hooley | April 30, 2010 | Comments (0)
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Run Don’t Walk
Email remains the cornerstone of online
marketing through 2010.
by Katie Rotella | November 23, 2009 | Comments (0)
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Controlling Call Clusters
How you handle those high influx of emergency calls will determine if you're given further opportunities.
by Katie Rotella | November 16, 2009 | Comments (1)
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What NOT To Do
How to die a quick death by e-mail campaign in nine
“easy” steps.
by Katie Rotella | November 9, 2009 | Comments (0)
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Discovering WOW
Wharton research explores the key to great customer experiences.
by Katie Rotella | November 2, 2009 | Comments (0)
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Selling Me Softly
Customer-centric selling techniques put your
client and tech at ease.
by Katie Rotella | October 26, 2009 | Comments (1)
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Color Counts
Color can become
your personal brand.
by Katie Rotella | October 19, 2009 | Comments (1)
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5 Marketing Questions
The words “budget cuts” are
still ringing in business owners ears.
by Katie Rotella | October 12, 2009 | Comments (2)
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Show Some Enthusiasm
Don’t just go through the motions of new media and
technology. Customers can tell the difference.
by Katie Rotella | October 5, 2009 | Comments (0)
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Ramp It Up
If you’re looking to slice a few company dollars
here and there, drop the knife when it comes to your marketing dough!
by Katie Rotella | September 21, 2009 | Comments (1)
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9/9/09 And Other Special Days
How will you make that day special for your
company?
by Katie Rotella | September 7, 2009 | Comments (0)
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Make It Personal. Make It Inspiring
A picture speaks a thousand words.
by Katie Rotella | August 3, 2009 | Comments (1)
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Get In The Hole
Verbal reminders should be par for the course.
by Katie Rotella | July 6, 2009 | Comments (0)
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How Do You Get Referrals?
If you’re hitting up customers for names/ numbers of friends, you may actually
be hurting your chances for a referral.
by Katie Rotella | June 22, 2009 | Comments (2)
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Rainy Day Marketing
Mine that inner source of creativity.
by Katie Rotella | June 1, 2009 | Comments (0)
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Go On, Take A Chance
I absolutely love this story about a Do It Best hardware
store in Dallas
whose owners wrote a letter to President George W. Bush welcoming him back to
the Lonestar State —and offered him a job as one of its esteemed greeters.
by Katie Rotella | May 25, 2009 | Comments (0)
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Swipe Those Debit Cards
Debit card use exceeded credit cards in the fourth quarter
of 2008, according to VISA.
by Katie Rotella | May 18, 2009 | Comments (0)
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VIDEO ‘Any Questions’: The Plumbing Rap Video
Click here to watch Rosenthal Plumbing's creative video production showcasing the company's commitment to customer service.
April 23, 2009 | Comments (4)
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Don’t Forget The Face in Facebook
Is it time to create a Facebook profile for your plumbing business?
by Katie Rotella | April 13, 2009 | Comments (1)
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Warning Signs
Pointing out risky behaviors will enlighten customers and show you care.
by Katie Rotella | April 6, 2009 | Comments (1)
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No More Surprises
Before rushing to the basement to fix things, first put your customer at ease.
by Katie Rotella | March 23, 2009 | Comments (0)
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Are Consumers 'Trading Down'?
How the current economic downturn will shape buying habits of tomorrow’s
consumers.
by Katie Rotella | February 23, 2009 | Comments (0)
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'Map' Your Success
Local searches and online shopping are the leading online
consumer behaviors.
by Katie Rotella | February 9, 2009 | Comments (0)
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Stay Active
Push through the pain of the current economy and continue
toward your goal of improvement.
by Katie Rotella | January 19, 2009 | Comments (0)
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Consumers May Demand Different Homes
What will this recession mean for tomorrow’s homes?
by Katie Rotella | January 12, 2009 | Comments (0)
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Happy Endings
Be the hero, and turn
a sad story into positive public relations.
by Katie Rotella | January 5, 2009 | Comments (0)
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Seasonal Secret Weapon
Put
your expertise out there for thousands (maybe millions) of potential customers
to see.
by Katie Rotella | December 15, 2008 | Comments (0)
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Most Wanted Poster
All the marketing tips, tricks and ideas in the
world won’t make a difference if you don’t know who you’re targeting.
by Katie Rotella | December 1, 2008 | Comments (0)
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Reaching Young Homemakers
Across the board, Young Homemakers spend approximately 40% of their day exposed to two or more forms of
media concurrently.
by Katie Rotella | November 17, 2008 | Comments (0)
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Selling Hydronics
Find your "innovation fulcrum."
by Katie Rotella | November 10, 2008 | Comments (2)
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